How to Build a High-Converting Webinar Funnel with Salesley

Webinar Funnel is a term that is becoming low-key famous in the digital world. However, the term has direct connections with the generation of leads and bringing more leads into the businesses online.

Webinars are known to be one of the most effective ways to communicate with your audience while showcasing your expertise and selling them your products or services. However, it’s not fully about having the necessity to deliver fantastic content as always. It’s about getting interactions and conversions.

Using Salesley, a CRM meant for companies of any kind, you can enable a high-converting webinar funnel. Furthermore, the features are really making it easy to manage the leads, emails, and sales tracking. Now, let us dive into the process of using Salesley for a high-converting webinar funnel.

Table of Content

Introduction
Ways to Build Webinar Funnel With Salesley
2.1 Define Your Webinar Goal
2.2 Create a Landing Page
2.3 Build an Email Sequence
2.4 Set Up a Sales Page
2.5 Use Retargeting
Conclusion

How to Set Up a Webinar Funnel Using Salesley

1. Identify Your Objective of the Webinar

You have to define a goal in your head before setting up the funnel.

Ask yourself:

Are you selling a product or service?
Are you trying to grow your email list?
Are you building brand awareness?

You can design and develop your content based on your exact goals and needs. Just keep in mind your goals and act on them. For example, if your aim is to sell courses, then your whole webinar shouldn’t be about selling it, it should be about showcasing the needs of your course to the audience.

Furthermore, through Salesley, you can track your progress towards your goals with analytics. For example, the number of people who signed up, attended it, and took certain actions like purchasing something.

2. Creating a Landing Page

A landing page is any webpage that people go to sign up for your webinar. This is usually the first impression of the webinar’s funnel, and hence, must be simple and engaging.

What to put on your landing page:

A catchy headline explaining what the webinar is about.
Short description of the benefits derived from the webinar.
Date, Time, and Length.
A clear CTA button such as “Register Now.”

Landing pages are pretty easy to create in Salesley, which has several customizable templates that you may want to take advantage of. Subsequently, you are also able to add forms that capture attendee information, which typically includes a name and an email address.

3. Create an Email Sequence

An email sequence is a set of automated emails that get delivered to your registrants. Therefore, these emails will keep your audience aware of the webinar.

Here’s a very simple email sequence :

1. Confirmation Email – Immediately after the registration. Thank them for registration and attach all the webinar details.

2. Reminder Emails – Then send a couple of reminders. Say, one day before and another one hour before the webinar.

3. Follow-Up Email, After the webinars – thank them for attending and give them the link to the replay or the offer.

Overall, Salesley’s e-mail automation feature allows you to schedule those emails and personalize them. In conclusion, you can add a person’s name or some special note to it.

4. Setup A Sales Page

If your webinar is going to sell something, then you need a sales page. And hence, that’s where interested attendees can delve deep and purchase your stuff.

What to include on a sales page:

A clear and compelling offer.
Benefits of the product or service.
Testimonials or reviews from customers.
A smooth checkout process.

Since Salesley integrates well with most payment systems, including the “Buy Now” button on the sales page is relatively easy. Therefore, you can also use its analytics to see how many people came onto the page versus how many people completed the buy.

5. Retarget

Not every person who signs up for your webinar will show up, and not everyone who shows up purchases. Hence, that is where retargeting comes in. Retargeting is a system where you advertise to or send follow-up messages to people who do not complete an action, which in this case is purchasing.

For instance, if someone registered but didn’t show up, you can send them the replay link of the webinar. In fact, if someone showed up but didn’t purchase, then you may offer him a limited-time discount or bonus.

Salesley helps you in tracking users’ behaviors and segmenting your list based on how the users behave. Consequently, your retargeting will not go off target.

Here’s a quick recap of the ways to build the webinar funnel with Salesley.

Conclusion

Having a high-converting webinar funnel is not that complex at all. In fact, using something like Salesley all the way makes it seamless. In brief, defining your goals and creating a sales page with the right landing pages will enable the building of effective email sequences. Furthermore and setting up a convincing sales page by using retargeting to guide the prospects toward an action.

However, SMS marketing has some features that still need to be incorporated with different elements. Hence, while they’ll be tangled with the latest features, the SMS marketing world will be seeing many new innovations and ways to create highly effective campaigns.

If you need any help with CRMs like GoHighLevel and want your SMS marketing game improved, then you can click on the button below to know more.

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